Simon Azria was born in Sfax, Tunisia, as the second youngest of 6 children. He is of Tunisian Jewish descent. As a child, Simon was educated in southeastern France before his family relocated to Paris, France, in 1963.
After 11 years of designing a line of women's apparel in Paris, Azria moved to Los Angeles, California, in 1981 and helped launch Jess, a series of new-concept retail boutiques for women's apparel.
In 1989, Azria launched BCBG Max Azria, named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude". Azria was credited for offering designer fashion at affordable price points and, as a result, was inducted into the Council of Fashion Designers of America (CFDA) in 1998.
Today, HolaLolita is yet again designer fashion at affordable price points.
